content marketing strategy

Top 10 Tools to Supercharge Your Content Marketing Strategy

Learn about 10 must-have tools to supercharge your content marketing strategy and enhance your brand visibility.

Are you tired of seeing the same content marketing tool suggestions over and over again? Do you open yet another "Best Tools for Content Marketing" article only to find the usual suspects, leaving you wondering if there's anything fresh on the horizon?

As an experienced SaaS content marketer, I've felt the repetitive monotony of these lists and wondered: aren't there other tools that deserve the spotlight and offer something new that can breathe fresh life into our content marketing efforts?

The answer is a resounding yes. In this guide, you won't just find the familiar frontrunners; you'll discover 4-5 new tools that might not have crossed your path. Perhaps you've heard of them but never considered integrating them into your content marketing strategy.

So, get ready to explore uncharted territory and inject some much-needed novelty into your content marketing strategy.

Let's have a look at the 10 power tools:

  1. ContextMinds
  2. ChatGPT
  3. AnswerThePublic
  4. Canva
  5. Grammarly
  6. Notion
  7. GA4
  8. SpySERP
  9. Wordable
  10. Surfer SEO

Best content marketing tools to turbocharge your efforts and results

1. ContextMinds: Your Go-to Tool for Effective Content Strategy

ContextMinds revolutionizes content strategy creation with its unique visual approach, significantly streamlining the content creation process. It offers an intuitive and easy-to-use platform that enables you to map out your ideas in a visually engaging manner, thereby helping you to devise a comprehensive content strategy.

The tool efficiently finds the most relevant keywords and topics for your content, drawing from various sources. This insightful keyword and topic research capability, combined with its ability to suggest related topics, trending questions, and more, empowers you to write content that is comprehensive and highly targeted toward your audience's interests and search behavior.

ContextMinds ensures your content is accurately tuned to what people are currently searching for and expressing interest in, thereby adding a layer of credibility and relevancy to your content. With ContextMinds, you're not just creating content but strategically designing content that meets your audience's needs while achieving your content marketing goals.

This tool represents a powerful combination of AI and intuitive visualization capabilities that promises to give you an edge in the competitive digital landscape. Whether planning a content strategy, organizing your ideas, or constructing content briefs, ContextMinds makes the process easier and more effective.


ContextMinds offers a cost-effective solution that brings immense value to your business. The pricing starts at just $19 per month with a yearly subscription. To experience the tool and understand its potential, you can take advantage of the 1-week free trial.

What it does well:

  • Offers a structured yet flexible approach to content outline creation.
  • Suggests related topics, trending questions, and more for comprehensive, search-optimized content.
  • Assists in creating a range of content formats, maximizing the impact of your content.
  • Saves time and increases efficiency in the content generation process.


  • There's a minor learning curve to leverage the tool's capabilities fully.

G2 Rating: 4.7

Free trial: Available

Create your first 5 mind maps for free with ContextMinds!

2. ChatGPT: Your Personal AI Writing Assistant

When it comes to content creation, you deserve a trusted ally by your side. Enter ChatGPT, your free AI-powered writing assistant that brings creativity and efficiency. With ChatGPT, brainstorming ideas, creating captivating first drafts, and developing your content strategy become seamless tasks that save you precious time.


ChatGPT offers a free plan that unlocks the power of AI writing. For even more advanced features, a paid plan is available at an affordable price of just $20.


  • Unleash your creativity with a free AI-powered assistant for content creation and strategy.
  • Effortlessly generate ideas and transform them into polished first drafts.
  • Maximize productivity and save valuable time in your content workflow.


  • While ChatGPT is an invaluable tool, it's important to remember that it can't replace the human touch and creativity in writing.
  • Some fine-tuning may be required to align the generated content with your unique style and brand voice.

G2 Rating: 4.6

Free trial: Available

Discover the limitless possibilities of AI-assisted writing with ChatGPT today!

✅ Bonus: Take your content creation to new heights by leveraging the combined power of ChatGPT and ContextMinds. Discover how these two tools can seamlessly work together to supercharge your content marketing strategy.

3. AnswerThePublic: Uncover Customer Insights with Ease

AnswerThePublic is a powerful keyword search tool that eliminates the guesswork in understanding your customers' search behavior. By tapping into autocomplete data from search engines like Google, AnswerThePublic quickly generates a comprehensive list of relevant phrases and questions related to your keyword. This invaluable tool provides a goldmine of consumer insights that can be utilized to create fresh, ultra-useful content, products, and services.


The free version of AnswerThePublic allows for a limited number of daily searches. For unlimited access and more advanced features, a premium plan is available at $9.


  • Provides instant, raw search insights from customers' minds.
  • Generates a wealth of useful phrases and questions related to your keyword.
  • Helps brainstorm blog topics and refine content ideas.
  • Intuitive and user-friendly interface.


  • The free version offers limited daily searches.
  • Occasional repetitive questions generated by the tool diminish user experience.

G2 Rating: 4.5

Free trial: Available

Uncover valuable consumer insights with AnswerThePublic today!

4. Canva: Your Secret Design Weapon for Stunning Visual Content

Canva, the ultimate graphic design platform, empowers users to bring their ideas to life. Whether it's creating captivating social media graphics, impressive presentations, eye-catching posters, or any other visual content, Canva has you covered. With its intuitive drag-and-drop interface and an extensive library of templates, Canva makes it effortless for anyone to design something extraordinary.


Canva offers a free plan that provides access to a wide range of design features and templates. Also, premium plans are available with advanced functionalities, starting from $6.


  • Simple drag-and-drop interface for easy design creation
  • Suitable for a wide range of visual content needs
  • Availability across web, iOS, and Android platforms
  • Offers a wide variety of fonts to add personality to designs


  • Occasional delays experienced when creating videos
  • Limited file format options for direct editing in Canva

G2 Rating: 4.7

Free trial: Available

Unleash your design prowess with Canva's versatile features!

5. Grammarly: Enhance Your Writing with AI-powered Assistance

Grammarly is at the forefront of the industry, leveraging AI technology to revolutionize effective communication. With GrammarlyGO, an AI assistant, and advanced writing suggestions, you can easily turbocharge your writing process.

Grammarly offers another versatile solution: its Chrome extension, enabling users to utilize Grammarly's powerful writing assistance across various platforms and editors. Whether crafting an email, writing a document in Microsoft Word, or even engaging on social media platforms like Twitter and Facebook, Grammarly seamlessly integrates with your favorite editors. This ensures you can benefit from Grammarly's grammar, spelling, punctuation, and style suggestions wherever you write.


Grammarly offers a free version of its tool that provides basic writing assistance. Additionally, Grammarly Business provides enterprise-grade features and functionality at $30/month or $20/month when billed quarterly.


  • Instant error detection for grammar, spelling, punctuation, and style
  • Customized suggestions that adapt to your writing style and tone
  • Plagiarism checker for originality verification


  • Overbearing suggestions at times, flagging common expressions and idioms
  • May flood users with alerts
  • Requires selective management of suggestions to mitigate distractions.

G2 Rating: 4.7

Free trial: Available

Take your writing to the next level with Grammarly's AI-powered assistance!

6. Notion: Unify Your Workflow and Boost Team Productivity with Notion

Notion is a versatile connected workspace that allows teams to create documents, take notes, manage tasks, and organize work in a single place. With its intuitive interface and powerful features, Notion helps streamline collaboration and knowledge sharing for individuals and teams.

Notion provides a distraction-free writing environment where you can create and edit content. Its easy note-taking feature lets you jot down ideas, outline articles, and draft blog posts. The drag-and-drop functionality allows you to incorporate various media types like videos, pictures, and audio into your content.

Notion also offers a versatile table view that allows you to create and manage a content calendar. You can set deadlines, assign writers, and track the progress of different articles or blog posts. The calendar view visually represents your content schedule, making it easy to plan and organize your publishing timeline.


Notion offers a free plan for individuals and several pricing options for teams, starting at $8 per user per month.


  • Seamless integration with other apps and platforms.
  • Collaborate and share feedback with team members.
  • Streamline the content creation process and maintain an organized workflow.


  • Initial learning curve for new users.
  • Mobile app performance can be slow.
  • Limited functionality in the free plan.

G2 Rating: 4.7

Free trial: Available

Try Notion for enhanced content creation and streamlined scheduling.

7. GA4 - GA4: Gain Deeper Insights and Drive Business Growth

GA4, or Google Analytics 4, is the latest version of Google's web analytics platform. It offers advanced insights into user behavior and website performance, helping businesses make data-driven decisions to optimize their online presence.

With GA4, you can track user interactions across various devices and platforms, including websites, mobile apps, and offline events. It provides a comprehensive view of your customer journey, allowing you to analyze the effectiveness of your marketing campaigns, identify conversion opportunities, and understand user engagement.


GA4 is free, offering businesses access to its robust analytics capabilities without additional cost.


  • Event-based model for improved flexibility and cross-platform analysis.
  • Advanced tracking and analysis of user interactions and behavior.
  • Enhanced privacy settings and compliance with regulations.
  • Continuous updates and improvements from Google.


  • Learning curve and adjustment for users accustomed to Universal Analytics.
  • Initial challenges with the user interface (UI) for some users.

Free trial: Available

Discover the transformative power of GA4 and unlock valuable insights for your business.

8. SpySERP - Dominate Search Engine Rankings and Outsmart Your Competitors

SpySERP is a comprehensive search engine ranking tool that enables you to track and analyze your website's position across multiple search engines and regions. With its TOP analysis feature, you can monitor competitor rankings and gain valuable insights into your industry's search landscape. SpySERP offers a range of metrics, including organic competition, keyword position changes, and overall keyword visibility. The tool's SERP scan allows in-depth analysis of search queries and the ability to share and export data for collaboration and reporting.


SpySERP offers a free plan with limited features and several paid plans ranging from $9 to $99 per month, with varying check limits and search engine coverage.


  • Multi-search engine tracking for comprehensive rank monitoring.
  • TOP analysis feature for competitor and industry insights.
  • Detailed metrics on organic competition and keyword positions.
  • Ability to analyze search queries and export reports.


  • User interface may be overwhelming for new users.

G2 Rating: 4.8

Free trial: Available

Take control of your website's search engine rankings with SpySERP.

9. Wordable - Effortlessly Transfer and Publish Content is a time-saving tool that simplifies the process of uploading blog posts from Google Docs to WordPress. With just a click of a button, you can seamlessly import your content, including text, images, and formatting. It eliminates the need for manual copying and pasting, saving hours of repetitive work.


Wordable offers a free trial with limited exports. The standard plan costs $19 per month, providing unlimited exports and connections to multiple WordPress sites.


  • Simplifies the process of uploading Google Docs content to WordPress.
  • Preserves formatting, including images and text styling.
  • A time-saving solution for content marketers, bloggers, and agencies.
  • Supports collaboration and multiple WordPress sites.


  • May lack advanced features compared to other plugins.
  • The user interface can be overwhelming for new users.
  • Imported images have auto-generated alt tags, which may not be optimized for SEO.

G2 Rating: 4

Free trial: Available

Streamline your content management process with Wordable. Start your free trial today.

10. Surfer SEO - Elevate Your Content Strategy

Surfer SEO is a data-driven tool that helps improve content rankings through on-page optimization. It offers a content editor that analyzes top-ranking pages and provides recommendations to optimize your content. Surfer SEO includes features like SERP analysis, content audit, and content planning. It has a user-friendly interface and integrates with popular SEO tools. However, the keyword research feature may lack in comparison to other tools, such as ContextMinds.


Surfer SEO offers different pricing plans starting at $49 per month for the Basic plan and going up to $199 per month for the Business plan.


  • Provides actionable recommendations for content improvement.
  • User-friendly interface and integration with popular SEO tools.


  • Keyword research feature may not be as robust as other tools.
  • Buggy extension, particularly on WordPress.
  • Some features and integrations may not offer substantial value.

G2 Rating: 4.7

Free trial: Not available

Optimize your content with Surfer SEO for improved rankings. Try it now!

Let’s see how you can use all these tools together:

Suppose you are writing a blog on “Organic Gardening Tips for Beginners”.

1. Start with ContextMinds to generate a comprehensive content map, exploring different facets of organic gardening that readers might be interested in.

2. With ContextMinds, you can also discover what questions people have about organic gardening, and make sure your blog answers them. If you want to delve deeper or need different types of questions, you can also use AnswerThePublic. This way, your blog will cover a broad range of queries readers may have about organic gardening.

3. After constructing an initial outline, use the integrated ChatGPT feature in ContextMinds to draft the first version of your blog. This AI-powered writing assistant can help develop comprehensive and engaging content based on your outline. By utilizing this feature, you can streamline your workflow without switching between platforms.

4. Once the draft is ready, refine it with Grammarly. This tool will identify and correct any grammatical errors and suggest style improvements, ensuring your content is clear, coherent, and compelling.

5. Simultaneously, design the visual content using Canva. These could be infographics, diagrams, or header images that make the blog visually appealing.

6. Use Notion as a unified workspace to organize and manage the content creation process. Share the drafts with your team, gather feedback, and make the necessary adjustments. This way, your content creation process stays efficient and well-documented.

7. Before publishing, run your blog through Surfer SEO. This tool provides valuable insights for boosting your content's visibility in search engine results, thereby attracting more readers to your blog.

8. When you're ready to publish, use Wordable to transfer the content effortlessly from Google Docs to WordPress, maintaining the formatting and images.

9. Post-publication, track your blog's position using SpySERP to understand how well it's performing in search rankings.

10. Lastly, use GA4 to keep a tab on your blog's performance. This tool gives detailed analytics about user behavior, engagement, and traffic sources, helping you refine your content strategy over time.

As you incorporate these tools into your blogging workflow, you'll likely find that each stage of the process, from ideation to publishing and performance tracking, becomes more efficient and effective. Leveraging technology in this way doesn't just save time - it also enables you to create content that resonates with your audience and stands out in the crowded digital landscape.

Ready to level up your game? Give ContextMinds a shot with a free 1-week trial, and you'll be amazed at the difference it can make.

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Marek Dudas - CEO at Contextminds (Soniya Jain)
CEO at Contextminds

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