Step by Step guide to creating original blog posts

From Inspiration to Execution: A Step-by-Step Guide to Creating Original Blog Posts

Want to keep your readers coming back for more? Learn how to write original blog content that hooks them in and keeps them interested.

Have you ever read a blog that seems like it's been copy-pasted from another one? Or even worse, have you encountered content mills that crank out low-quality articles with no originality? You're not alone. Today, it's becoming increasingly difficult to stand out and be heard among the crowd of bloggers making noise online—and creating truly unique content is getting more challenging than ever before.

As someone who writes content for a living, I understand the temptation and threat of artificial intelligence tools, like ChatGPT, to replace human writers like me. Although technology is improving rapidly, it will take some time before computers can do our jobs better than we can.

Even search engines, like Google, are also becoming smarter at identifying and penalizing content that doesn't provide any value to the reader, making it crucial to invest in original content that entertains, informs, and educates readers.

What's important to understand is how would you do that?

In this blog, we'll explore actionable tips to help you create original content that will not only get you closer to your SEO goals but also help you build a better brand.

Whether you're a seasoned blogger or just starting, these tips will help you develop fresh ideas and produce high-quality content that your readers will love.

Generating ideas for unique content

There's no secret formula to creating original content. It's all about generating ideas and finding ways to execute them in a way that will resonate with your audience. There are plenty of ways for you to generate ideas for fresh, original content—you just need to know where and how to look. Here are some quick tips on how you can start:

Generating ideas for unique content

There's no secret formula to creating original content. It's all about generating ideas and finding ways to execute them in a way that will resonate with your audience. There are plenty of ways for you to generate ideas for fresh, original content—you just need to know where and how to look. Here are some quick tips on how you can start:

Brainstorm and research the latest trends in your industry

Hone in on the most important topics and trends in your industry, and then dig deeper to find out why they are important. What's driving them? How will they affect your business?

For example, if you're a travel blogger, you should research what's trending online and offline in the travel industry. Once you have an idea of what people want to read about, start writing down your thoughts on paper or use a mind-mapping tool like ContextMinds to suggest related keywords and visualize how they connect to each other.

Visualizing your ideas in one place can help you gain insights and find a connection between seemingly unrelated topics.

Use mind mapping while brainstorming

Look what other bloggers are writing

Use Google to search for a few relevant keywords related to your niche. Look at the top results, analyze how they're written, and see if there are any gaps in the market. If you can't find content that answers a specific question or solves a problem for your audience, write it yourself.

You can all these and more with ContextMinds. Just plug in the keywords you have and let ContextMinds do the rest. With just one click, you can find out which keywords are most relevant and how many times they're searched each month.

Sign up for ContextMinds now and get access to all the tools you need to make your content more effective than ever.

When you write an original article, resist the urge to repeat what other writers have said; instead, offer your readers something new by providing insights that others ignored or missed.

Here are some additional ways to come up with original content ideas for your blog:

Attend industry events

  • Go to conferences or webinars related to your niche—this will help you learn about the latest trends.
  • Meet other professionals.
  • Get new ideas for your blog.

Look at your competitors

Study what your competitors are doing on their blogs, social media channels, and other online properties. This can help you find gaps in the market and create unique content that makes your brand stand out from its competitors.

Listen on social media

Monitor online forums, communities, and other sources to see what people are discussing. This information can help you create content that addresses their concerns or solves problems with a particular issue.

Ask your audience

To appeal to your readers more, ask them what they want you to write about. One way is by doing a survey or poll; another is direct messaging on social media sites such as Twitter and Facebook.

Share your story

Tell your own stories, experiences, and opinions on your blog. This helps you connect with people with similar interests and gives them a unique perspective by reading about yours.

For example, when I was doing research for this blog, I researched on Reddit, Twitter, and LinkedIn to find out what people were talking about creating an original blog post and then added some actionable tips based on how I do it.

This helps me be more relatable and authentic, which is a big part of building trust with your audience.

Do original research

Conducting surveys, interviews, or experiments related to your niche can give your readers new insights and establish your brand as a thought leader.

In a nutshell, the key to creating valuable content is to do more than write about your niche. Find opportunities to engage with your audience, share your expertise and opinion, and provide useful information that will help people solve problems.

Ensuring your content is unique

The secret to creating valuable content is making it original. If you want your content to stand out from the crowd, you have to make it unique. Instead of simply relying on rehashed information that's already available online, you'll end up providing the same old advice that has already been published. This is a surefire way to lose credibility with your audience and drive them away from your site. Instead, take the time to put together content that's unique and innovative.

It is also important to ensure your content is original and has not been plagiarized. Plagiarism can get you into serious trouble online, so it's best to avoid any form of copying altogether.

If you aren't sure how to avoid plagiarizing and spot it when someone else does, use tools like Copyscape and Grammarly Premium. These tools will help you to detect plagiarism, as well as make sure that your writing is original.

It can be challenging to make your content stand out, but here are a few tips that have worked for me:

  • Share your own personal experiences and insights related to the topic. This will help make your content more relatable and engaging.
  • Present the information in a unique format, such as an engaging How-to format or using a question-and-answer format.
  • Approach the topic from a different angle or perspective. For example, if everyone else is writing about the benefits of a particular diet, you could write about the downsides or potential risks.
  • Use original research or data to support your ideas. Conducting your own surveys or experiments related to the topic can make your content more valuable and unique.
  • Use credible sources of information. Show your audience that you have done the research and learned about their needs by citing expert interviews or studies. Be sure to cite any statistics—otherwise, people may doubt their accuracy!

Researching your topic

Before writing, the most important thing I do is to decide how I want to structure the blog. Will it be a listicle, a how-to post, or a case study? This approach helps me figure out what type of content will be the most helpful to my audience. Next, I start researching my topic by reading through related blogs, articles, and forums—I also look at any research that has been done on this topic.

Researching is a crucial part of my writing strategy. I look for facts and ideas that are reliable and original. By breaking down the research process into manageable steps, I am able to save time and make sure the post is finished on schedule.

Your readers will be more likely to understand your content and appreciate its quality if you organize your thoughts clearly. This also makes it easier for search engines like Google to find and categorize what you've written, helping other people discover it in their searches as well.

Ultimately, taking the time to research and organize your content results in a high-quality blog post that builds trust with your readers.

Here are some tips for how I research and organize a blog post:

  • Determine my blog post's purpose and goals
  • Choose a topic that aligns with my blog's theme and audience interests
  • Create a list of potential sources for research
  • Use Google and other search engines to find related content
  • Use social media and online communities to discover new ideas and trends
  • Utilize academic databases for in-depth research
  • Take notes and organize information into categories
  • Identify key points and supporting details
  • Create an outline based on my research and analysis
  • Organize my ideas into a logical, coherent structure

I am a big believer in visualizing information. It not only helps me organize my thoughts but also helps others understand my thinking process without much effort. I often find that visualizing my research helps me discover new ideas, concepts, and trends.

ContextMinds can help you visualize your research, build and maintain a personal library of content ideas, and reuse saved ideas to generate fresh and relevant recommendations.

Find reputable sources and avoid misinformation

When I write a blog post, I take great care to make sure that my sources are reputable and accurate—so my posts won't be misleading or unreliable.

Using reliable sources in your posts can make them seem smarter and more trustworthy. Using bad/irrelevant information can hurt your reputation and cause legal problems, plus it shows that you don't know what you're talking about.

The more accurate your posts are, the more readers you will attract.

Here is how I ensure my blogs are full of reliable information:

  • Determine the credibility of the source
  • Use academic databases and scholarly sources
  • Evaluate the author's expertise and authority
  • Look for current and up-to-date information
  • Verify information with multiple sources
  • Check the website's domain and URL
  • Avoid biased sources and clickbait headlines
  • Verify quotes and statistics
  • Use fact-checking websites and tools
  • Consult with subject matter experts
  • Follow trusted news sources and journalists
  • Use reputable publications and peer-reviewed sources
  • Be wary of sources with extreme viewpoints
  • Check for sponsored content and advertising
  • Check the publication date of the source
  • Avoid relying on social media and blogs for information
  • Use government and academic institutions as sources
  • Cross-check information with offline resources.

The problem is not in the fact that there are so many sources of information. The problem is that there are too many unreliable ones. You need to be able to read between the lines, verify facts, and make informed decisions.

Strategies for taking notes and organizing your research

Good note-taking and research organization are crucial to blogging—this has helped me write more efficiently while making sure that I have enough information to support my points.

Organizing your research notes can help create a logical and well-structured blog post that is easy for the readers to follow. Additionally, it can help ensure that the information I present is accurate and free from errors.

To take notes and organize research, try some of these tips:

  • Create a system for note-taking and organization
  • Use headings and subheadings to organize notes
  • Use tools for note-taking and organizing it visually like ContextMinds
  • Use color-coding or labeling to differentiate between sources and topics
  • Keep track of references and citations
  • Review and update notes regularly to ensure accuracy and completeness
  • Use mind maps or outlines to visualize the structure of the blog post
  • Consider the target audience and adjust note-taking strategies accordingly.

The more detailed and specific your notes are, the easier it will be to write your blog post. Write in a way that's clear and easy to read so your reader won't have any trouble understanding what you're talking about.

Writing high-quality content

Good writing is effective and clear, but it doesn't have to sound stiff or artificial.

That's why I write in a way that makes the reader feel like they're having a conversation with me. When I write content, I imagine that I'm talking to a friend who's interested in what I have to say. When you write like this, it shows that you're not afraid of making mistakes or saying something that might be controversial.

However, writing for the web can be tricky because you're not just writing for yourself or your audience—you're writing for search engines too. Hence, it becomes even more important to write natural, conversational content that also happens to be SEO-friendly.

I know what you're thinking: How can I write something that's both natural and SEO-friendly? Well, it's easy if you follow some simple rules.

Write compelling headlines

Your headline is the first thing readers see, so it's important to make it attention-grabbing. Use power words and numbers that pique readers' interest and make them want to read more.

Keep it clear and concise

Your content should be easy to read and understand. Use short sentences and simple language to convey your message effectively.

Use formatting techniques

To make your content more readable, use subheadings, bullet points, and small paragraphs. This will help you break up large blocks of text and makes it easier for readers to skim and find the information they're looking for.

Edit and revise

After you've written your content, take the time to edit and revise it. Check for spelling and grammar errors—and make sure your writing is clear and concise. Sometimes I get my colleague to read it over for a fresh perspective on things.

By following these tips, you can write high-quality content that engages your readers and keeps them coming back for more.

Enhancing your content with visuals

A great content piece is a mix of expert and entertaining writing, but there's also a place for visuals. Visuals can help you tell your story in a way that words alone can't. They grab attention and make it easier for readers to understand what you're trying to say.

Adding images to your blog posts can make them more engaging and appealing to readers. I generally use visuals to explain complex concepts, how something works, or a process. In addition, using visuals can help increase social media engagement and shares. Studies indicate that visual content tends to perform better than text-only content when it comes to spreading in a viral manner on social networks like Facebook or Twitter.

How to source and properly credit visual media

When using visual media in your content, it's important to properly credit the source to avoid any copyright issues. Some sources for free images and graphics include Pexels, Unsplash, and Canva. When using visual media from these sources, be sure to check their licensing agreements and provide proper attribution.

Tips for designing visually appealing content

When designing your visuals, consider the colors, font, and overall layout of your blog. Make sure the visuals are relevant to your content and enhance the overall message you're trying to convey. Use high-quality images and graphics, and make sure they are properly sized and formatted for your blog. Finally, consider using tools like Canva or Adobe Spark to help you create visually stunning content, even if you have no design experience.

By incorporating visuals into your content, you can make your blog more engaging and shareable. Just be sure to properly credit your sources and design your visuals in a way that complements your content.

Search Engine Optimization (SEO)

Creating original content is a great way to stand out from your competitors and attract more visitors to your website. When you write unique content that no one else is writing about, search engines like Google will reward you with higher rankings in search results. You will also be able to get more backlinks from other high-quality websites, which will help you improve your overall search rankings. However, there are still some best practices that you need to follow to make sure your content is optimize for SEO:

Here are some techniques you can use to optimize your content for search engines:

Keyword research

Keyword research involves identifying the keywords and phrases that people are using to search for content related to your niche. Once you have identified these keywords, you can strategically incorporate them into your blog posts, headlines, and meta descriptions to increase the likelihood of your content appearing in relevant search results.

On-page optimization

On-page optimization refers to the practice of optimizing the content on your blog post or webpage to make it more search engine friendly. This includes optimizing your headlines, body text, images, and other elements on the page to ensure they include your targeted keywords and provide value to your readers.

Meta descriptions and alt tags

Meta descriptions and alt tags are important SEO elements that can improve the visibility and click-through rate of your content. A meta description is a short summary of your blog post or webpage that appears below the title on search engine result pages. Alt tags are text descriptions of images that appear in place of images when they cannot be loaded. Including relevant keywords and a compelling call-to-action in your meta description and alt tags can help entice more readers to click through to your content.

By implementing these SEO techniques, you can improve the visibility and accessibility of your blog content to a wider audience.

Creating a content schedule

A content schedule is a great way to organize your thoughts, manage time commitments and increase the likelihood that you won't miss any blog post deadlines. Here are some tips for creating a reliable, effective schedule:

Determine the right frequency

Decide how often you should post new content on your blog. This will depend on factors such as your niche, audience, and available resources. For example, if you're a blogger who publishes content on parenting topics, you may find that writing posts once per week is enough. On the other hand, if you have an audience of business professionals who need fresh insights every day, then posting multiple times per week might be necessary.

For my website, I always consider my availability and capacity for creating content and the frequency that I can post new content. For example, when I have a busy week, I'll only post one or two times rather than four or five times as I did in the past.

When you're first starting out, it's important to get into a routine so that you don't feel overwhelmed by the amount of work it takes to maintain your blog.

Planning and organizing

Once you've determined the frequency of publishing new content, you can start planning and organizing your content calendar. This can be done using a simple spreadsheet or a dedicated project management tool. Start by brainstorming topic ideas and assigning them to specific dates. This will help you ensure you have a steady stream of content ready to publish.

Sticking to a consistent schedule

One of the most significant benefits of having a content schedule is that it helps you stick to a consistent publishing schedule. Consistency enables you to build a loyal readership, as readers might soon expect new content from you regularly. Stick to your schedule as much as possible, but also allow for flexibility if you need to make adjustments along the way.

With a well-planned content schedule, you'll be able to consistently publish high-quality content that engages your audience and helps you grow your blog.

Measuring content success

As a blogger, it's essential for me to measure the success of my content to understand what's working and what's not. It also allows me to tweak my content strategy to ensure that I'm continually providing value to my readers.

Here are some actionable tips to help you measure and improve your content:

Understand key performance indicators (KPIs):

Key performance indicators (KPIs) are measurable values that help you track your progress toward your goals. For me, the most important KPIs include website traffic, page views, time on page, and conversion rate. These are all important to track because they tell me how many people visit my blog and what they read.

Use analytics tools:

To track your performance, you'll need to use an analytics tool like Google Analytics. These tools provide valuable insights into your website's traffic, user behavior, and more. By understanding how your audience interacts with your content, you can make data-driven decisions to improve your strategy.

Analyze your data

Once you have data from your analytics tool, it's time to analyze it. Look for patterns in your data to understand which pieces of content are performing well and which are not. Use this information to optimize your content strategy and focus on creating more content that resonates with your audience.

For example, if I find my readers are engaging with my listicle content more than case studies, I can focus my efforts on creating more listicles in my content strategy.

Continuously improve

Measuring your content's success is an ongoing process. You can use the insights you gain from analyzing your data to improve your content strategy over time. Continuously testing and experimenting with your content can help you stay ahead of the curve and keep your audience engaged.

By measuring your content's success, you can optimize your strategy, reach new audiences, and drive better results for your blog.

An overview of popular tools to generate original ideas for blogs

While there are tons of tools that can help you find keywords, there are only a few that help you generate original ideas for your blog posts. Here are some of my favorites:


If you're struggling to come up with fresh ideas for your next blog post, ContextMinds can be a huge help. This tool is a great way to get inspired and find new topics for your blog posts. ContextMinds uses AI technology to analyze existing content on the web and then suggest topics that are trending or relevant. You can also search for specific keywords and phrases that you're interested in writing about and see which ones have the most potential based on their popularity.

ContextMinds allows you to generate 5 private maps for free and unlimited private maps for just $19/month.

Create your first keyword map for free with ContextMinds now!


I know -- no introduction is required. So, I will get to the point fast.

You can use ChatGPT to brainstorm new ideas for your blog. Just give it a prompt saying something like. "Give me a list of all potential topics around "X," and let it do the rest. Keep trying the tool with different prompts until you get the best results. ChatGPT is a free tool, but it might slow down due to heavy traffic. The good news is, you can use the free version of ChatGPT for unlimited times.

Google Trends

Want to know what people are searching for online? Google Trends is the tool for you! It can help you identify popular search terms and trending topics related to your niche, giving you ideas for new blog posts or articles. You can also use Google Trends to explore related keywords and search terms, which can help you create optimized SEO content.


If you're looking for content ideas that directly address your audience's needs and questions, AnswerThePublic is the tool you need. It uses autocomplete data from search engines to generate a list of questions that people are asking related to a keyword. You can then use this information to create content that directly answers those questions, providing value to your readers and positioning yourself as an expert in your field.


If you're looking for inspiration from real people and their experiences, Reddit is the perfect tool. This social news aggregation and discussion site is home to thousands of communities, or subreddits, where people discuss a wide range of topics. By exploring subreddits related to your niche or industry, you can gain insights into your audience's interests and challenges and use that information to create content that resonates with them.

Overall, these tools are all great resources for generating original content ideas. Whether you're looking for trending topics, answers to specific questions, or insights from real people, there is a tool for every thing.

However, if you want to pick only one tool, go with ContextMinds. It integrates the functionality of Google Trends, AnswerThePublic and Reddit search—making it the most comprehensive tool for researching your audience's interests and challenges. It will soon integrate ChatGPT into the workflow to help you find all the ideas that are relevant to your audience's interests.

Sign up for ContextMinds now!

Wrapping up

Well, that's a wrap!

Hopefully, you've learned everything about creating original content for your blog. One thing to keep in mind is content creation is a never-ending process. As your blog grows, you must keep creating new content to engage and retain your audience.

If you are still stuck, ContextMinds is a great place to start. It will help you develop unique ideas, brainstorm new topics, and find content that resonates with your audience.

If you are interested in learning more about ContextMinds, check it out here.

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Marek Dudas - CEO at Contextminds
Marek Dudas
CEO at Contextminds

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