Guide to Best Content Mapping Tools

From Excel to Advanced Visualization: A Comprehensive Guide to the Best Content Mapping Tools

Ready to take your content mapping to the next level? This comprehensive guide to the best tools, from Excel to advanced visualization, has got you covered.

Are you struggling to create a website that engages your target audience and converts visitors into customers? Look no further than website content mapping.                

Website content mapping involves organizing and planning website content to align with your customer journeys and personas. When you do this, your visitors will always receive the most relevant message.                

Not only this but planning your website content well can also help you with tons of other things, such as:                

Understanding your target audience                

By mapping your website content to align with customer journeys and personas, you can better understand what people are looking for when they visit your site—and then create relevant content that solves their problems.                

Creating a seamless customer journey                

Website content mapping helps you create a cohesive experience for visitors on your website. By strategically placing content at the right time and place, you can guide site visitors through each step of their interaction with your brand—increasing the chances that they'll convert into loyal customers!                

Staying organized and focused                

Planning and organizing your website content before you start creating lets you focus on efficiency rather than scrambling to get everything done at a frantic pace. This will save time in the long run and ensure your website is consistent with your brand message.                

Let's look at some of the best tools to create visual maps of your website content. There are many available, so take a minute and find one that works for you! Some offer a simple and intuitive interface, whereas others allow for collaboration with team members or clients—allowing for real-time feedback, such as ContextMinds.                

Let's see how to choose the right tool for your content mapping needs.

Criteria for Choosing Website Content Mapping Tools                


A tool that is easy to use and understand puts the focus on content creation instead of technical processes, streamlines production time for your team, and helps ensure that your content is created in the most effective way possible. It also saves time and energy by ensuring everyone is on the same page and contributing towards your business goals. By prioritizing user-friendliness, you can create high-quality content that engages your target audience and achieves your desired results.                

Collaboration features                

A good content mapping tool should make collaboration more accessible, whether you're working with a team of writers or just one. You need to be able to quickly share content maps and assign tasks to different people so that everyone is clear on their responsibilities and knows what needs to happen next. Features like document sharing, version history, and tracking can all be extremely helpful.                

Integration capabilities

Consider whether you need a tool that integrates with other data sources, such as Google Analytics or CRM systems. Specialized tools like ContextMinds offer integration capabilities, allowing users to pull in data from other sources and use it across different business applications. This can save you time by allowing you to keep track of multiple pieces of information in one place. For example, the performance, such as views and interactions with your audience of each written piece, so you know what is working best for them.              

Top Website Content Mapping Tool                


ContextMinds is a powerful content mapping tool that helps marketers and web developers to organize their thoughts, ideas and content. It makes the process of building websites or web applications easier by creating mind maps that are linked to each other as well as external sources.                      

Let's look at some reasons why you should consider ContextMinds as your preferred content mapping tool.                

Identifies content gaps and opportunities                

ContextMinds is a helpful tool for identifying opportunities and gaps in your website's content. By creating a visual map, you can easily spot if there are any areas where your content is lacking. For instance, you might discover that you have extensive content on one subject but need more on another. This knowledge can help you prioritize your content creation efforts and ensure your website is comprehensive and well-balanced.                                                           


ContextMinds - Content Mapping

Additionally, the tool can identify sections of your website that could benefit from more information. You can then decide if it's worth expanding the content on those pages or creating new ones to improve the user experience.                  

Improves site navigation and user experience                

ContextMinds helps you improve the navigation and user experience on your website. By seeing how all the pages and posts fit together, you can ensure that your site structure makes sense and is easy to navigate.                      

This can help reduce bounce rates, increase site time, and improve user satisfaction.                

Improves SEO                

ContextMinds lets you see how all the content on your website fits together and what search terms people use to find your site. This helps you improve your SEO by ensuring every page ranks highly for relevant keywords.                

Enables better collaboration                

If you're working on a website with a team, ContextMinds allows you to collaborate in real-time, so everyone can stay on the same page. You can easily share your content map with others and get feedback or suggestions, which can help improve the quality of your website's content.                

Saves time and effort                

ContextMinds can save you enormous time and effort by helping you create better content. You no longer have to spend hours brainstorming ideas for new posts or developing new ways to improve existing ones. The software does all the hard work for you, making it much easier to keep your website up-to-date.                

Overall, if you're looking for a powerful and flexible tool to help you map out your website's content, ContextMinds is worth checking out.                

  • Pricing: Starts from $19/month                    
  • G2 rating: 4.7                    

Get started with ContextMinds now and build your first 5 content maps for free.                


Slickplan is another popular website content mapping tool that lets you create visual sitemaps and flowcharts for your websites. Its drag-and-drop interface makes it easy to add pages, connect them, and customize the entire sitemap to fit your specific needs.                      

Slickplan's collaboration features allow multiple users to work on the same project simultaneously. This can be extremely useful for large teams, where several people need access to the same files at any given time. Users can also share their sitemaps and flowcharts with others via a unique URL, making it easy to get feedback and input from stakeholders.                


Slickplan sitemap creation

However, Slickplan may have some limitations. While it allows users to create sitemaps and flowcharts, it doesn't offer as much flexibility when it comes to customizing the visual design of the map or adding notes and labels to provide context -- it's best suited for users who want to create simple, straightforward diagrams.                  

Its free plan also comes with several limitations, including only being able to create one sitemap, basic functionality, a single user, limited support, and not sharing your sitemap except via a web link.                

Overall, Slickplan is a great website content mapping tool with some useful features, particularly for teams working on large websites. However, its pricing model and free plan limitations may be a barrier for some users.                

  • Pricing: Starts from $12/month                    
  • G2 rating: 4.3                              

If you're looking for a lo-fi website content mapping tool,                          is                                    worth considering. It offers an intuitive drag-and-drop interface for creating sitemaps and the ability to add notes and collaborate in real time. Additionally, it has customizable features such as custom fields, tags, and statuses for pages and content.                                                           


Octopus content mapping

However, it's important to note that have some limitations, particularly when it comes to larger or more complex projects. While it offers additional features like website planning and lo-fi wireframing, it may not be the best option for planning an entire website or for genuine wireframing.                  

The pricing plans for are reasonable, with the Pro plan starting at $10 per month, the Team plan at $40 per month, and the Agency plan at $120 per month. However, it's worth noting that there is no discount available for non-profit organizations.         is a decent option for creating sitemaps and organizing website content.                

  • Pricing: Starts from $19/month                    
  • G2 rating: 4.6                    


Writemaps is a useful tool for creating sitemaps quickly and efficiently. With its dedicated sitemap builder, you can easily plan the direction of each page with stakeholder input. Additionally, the visual sitemap builder makes it easy to gather content and organize it clearly and concisely.                      

One of the standout features of Writemaps is the ability to create groups of pages separate from your sitemap. This is a great way to keep your content organized and easily accessible.                      


Writemaps sitemap builder

Writemap's online and offline sharing features make collaboration a breeze, as you can share your sitemaps via a unique URL, enable guest editing and access them from anywhere without the need for an Internet connection.                  

While the platform is user-friendly overall, its interface is a little buggy. For example, clicking into a newly created box may cause the placeholder text to reappear if you don't start typing immediately. However, this can easily be remedied by selecting the text and typing over it.                

Overall, Writemaps is a great tool for creating sitemaps quickly and efficiently, with useful content organization and collaboration features.                

  • Pricing: Starts from $14.99/month                    
  • G2 rating: 4.2                    


FlowMapp is a user-friendly tool that makes building a website's structure easy. The simplicity of the platform allows users to easily navigate and understand how their sites function, which non-designers like me appreciate!                      

FlowMapp's structure builder is excellent, allowing users to create website structures in a short amount of time. This feature is great for those who need to create sitemaps or plan websites often.                

FlowMapp allows users to collaborate seamlessly with colleagues or clients, making it especially useful for those working in a team setting.                


FlowMapp sitemap builder

The page structure builder in FlowMapp is another great feature, providing a clear and concise way to organize website pages -- an essential aspect of creating webpages.                  

One potential issue with FlowMapp is its customization panel, which can be challenging to use. Clicking on an element and then needing to go all the way down to the bottom of the screen to access these options—can be pretty frustrating.                

Overall, FlowMapp is a powerful tool for building and collaborating on website structure, with excellent features for organizing the layout of individual pages.                

  • Pricing: Starts from $19/month                    
  • G2 rating: 4.7                    
  •                             is an excellent online mind-mapping tool that offers users a wide range of features and benefits. It provides an infinite visual workspace, a flexible element color palette—plus many more!                

One of the standout features of Weje is its whiteboard with different prepared templates, which allows users to get started quickly and easily. The drawing tools and the ability to add images and files make it simple to create a mind map that is tailored to your specific needs.                


Weje content mapping

While Weje offers excellent collaboration options that allow users to invite teammates and clients to collaborate via email addresses, it is worth noting that this feature is currently limited—users can only create one board at a time. This may be a drawback for some users who require multiple boards for their work.                  

Overall, is an excellent online mind-mapping tool that will make your workflow more efficient and effective. Its powerful features and straightforward design make this app a must-have for anyone who needs to brainstorm or organize their thoughts quickly and easily!                

  • Pricing: Starts from $10/month for 3 members                    
  • G2 rating: 4.7                    


Miro is a powerful platform for visualizing and tracking projects with many advantages. Its intuitive interface, customization options, integration capabilities, as well as its flexibility and accessibility make it a versatile tool that can be adapted to serve just about any use case.                      


Miro content mapping

Users can easily create custom diagrams, flowcharts, and mind maps with the platform's customizable templates and shapes, making it an ideal choice for various industries and projects.

Miro, however, has its drawbacks. For example, some users may sometimes find the right-click navigation feature annoying; additionally, in the free version, downloaded frames will appear low resolution, making it difficult to zoom in and see details clearly.                

Miro is a versatile visual project-management tool that lets users customize their interface to best meet their needs.                

  • Pricing: Starts from $10/month.                    
  • G2 rating: 4.8                    



Lucidchart is a top-notch diagramming tool that offers several remarkable features. With an impressive drag-and-drop functionality in the menu, constructing diagrams is a delightful experience.                      

Lucidchart's UI is smooth and provides preset shapes that ensure your diagrams look polished and cohesive compared to other online diagram builders, both free and paid. The tool's detailed guidelines enable users to size boxes and line spacing perfectly every time without copying and pasting, saving time and effort.                                                                  


Lucidchart Content Mapping

But that's not all - Lucidchart also efficiently organizes different objects in a diagram. Its intuitive and smooth functionality allows users to produce high-quality diagrams with ease.                  

However, as with any tool, some aspects of diagramming may not be immediately intuitive, and some visual elements may be lacking.                

Lucidchart is undoubtedly a top contender for anyone looking for a reliable diagramming tool.                

  • Pricing: Starts from $7.95/month.                    
  • G2 rating: 4.6                    
  • is a powerful and intuitive diagramming application that helps users create charts and diagrams easily. The drag-and-drop feature makes adding shapes and images to your diagrams easy.                

With, you can access an extensive range of customizable templates that enable you to create charts and diagrams tailored to your needs—with no hassles! is a must-have tool for anyone seeking easy charting solutions.                  tool

However, has a few limitations that affect the aspect ratio of your diagrams if you use it to create large ones—and there aren't many customization options available either.                  

Despite these minor drawbacks, remains a top-notch diagramming tool: its simple and intuitive interface makes it ideal for beginners and experts.                

  • Pricing: Free                    
  • G2 rating: 4.3                    

Excel or Google Sheets                

Many website owners and developers opt for Excel or Google Sheets as their go-to content mapping tool due to their familiarity with this spreadsheet software. By using these tools, website owners and developers can easily create and manage a visual representation of the website's structure in rows and columns.                

These tools also offer some level of flexibility in structuring and organizing website content. Users can create multiple sheets, use color coding to differentiate types of content, and easily update and modify the content mapping as needed.                

However, when it comes to creating engaging and well-structured website content, there may be better solutions than Excel or Google Sheets. The spreadsheet nature of these tools is more focused on data manipulation than content creation. This can result in content lacking the structure and flow to engage readers effectively.              

Moreover, the lack of advanced features and functionalities, such as collaboration and integration with other website planning tools, can make managing and updating content challenging, particularly for larger websites or complex structures.                

Lastly, while Excel or Google Sheets can be a common choice for website content mapping, it may not always be the ideal solution. While these tools offer some flexibility and ease of use, dedicated website content mapping tools are a better option for larger websites or complex structures.                

  • Pricing: Free to start                    


To create a well-structured and engaging website, it is critical to use strong website content mapping tools. By visually and systematically mapping out the content, you can ensure that your audience can easily navigate and understand the content.                

While Excel or Google Sheets offer some flexibility, dedicated website content mapping tools like ContextMinds offer advanced features and functionalities that help you create engaging and well-structured website content.                

However, evaluating each tool's capabilities is essential to find the one that best suits your needs. Whether you require collaboration features, advanced visualization options, or machine learning capabilities, there is a website content mapping tool to help you achieve your website's goals.                

If you are ready to take your website content mapping to the next level, try ContextMinds today for free!                

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Marek Dudas - CEO at Contextminds
Marek Dudas
CEO at Contextminds

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